The campaign has ended, and the winners have been contacted!

Live Nation makes music lovers’ dream come true: with one simple step, you can win an annual pass to dozens of world-class concerts!

If you had the chance to visit dozens and dozens of concerts throughout the year completely free of charge, would you take it? The obvious answer is "yes," and this opportunity is offered to you by Live Nation, as for the fourth time, two lucky concert club members will be drawn to receive the extraordinary chance of free access to all Live Nation Estonia events in 2027.

The 2025 winner, Tiina, who works as a surgical nurse in her everyday life, encourages everyone else to participate in the draw as well, saying that even just for broadening one's horizons, it is worth visiting performances by musicians you might have never heard of before. Upon hearing about the win, however, Tiina was very skeptical, as stories about scammers had reached her too. "Naturally, I felt like someone was trying to scam me! That's the first thought – next they'll be asking for PIN codes too," laughs Tiina, who is nonetheless glad she ultimately trusted that she had indeed become the owner of the free pass.

Tiina is a big music lover who considers classical, soul, and blues to be her favorite genres. However, the opportunity to attend all the other events was tempting, and in total, she went to experience the work of 22 artists in 2025. She also took notes so she wouldn't forget her new discoveries. "Well, for instance, what I listened to here... Tesseract is quite melodic! I noted down about Dirty Loops: 'Very good!' I think they were from Sweden. I could also go see the band Smash Into Pieces again – they are from Sweden too... And I didn't know Imagine Dragons before, but actually they are very good! I had heard something about many bands before, but didn't know much about them, so I still found new favorites for myself. The same can be said about Robert Plant and Steve Hackett, for example."

Although Tiina admits there were musicians whose work did not resonate with her, every concert still provided a unique experience of its own. "I looked at the people who had come there to listen... How thrilled they were!"

Live Nation's Marketing Manager Ott-Sander Palm emphasizes the same regarding the campaign: "Winning an annual pass gives people the opportunity to discover culture and, through it, themselves. One can visit concerts they might not otherwise end up at, so to speak risk-free, and perhaps find a new favorite this way – just as Tiina said, performers of different genres can offer pleasant surprises!"

Live Nation's goal is to offer as wide a selection of different artists as possible and bring top performers in their genres to Estonia – just as seen in Tiina's summary. Likewise, many powerful experiences are expected in 2027. The first names have already been announced, such as Take That, José Carreras and Plácido Domingo, Melrose Avenue, and Sabaton, but that is just the beginning.

The campaign runs from September 18 to September 30. To participate, all you need to do is join the Live Nation concert club by the last day of the campaign at the latest. People who joined the concert club prior to the campaign are also entered into the draw. To enter the raffle, you can register as a member at Live Nation Estonia homepage.

The prize winners will be announced on Live Nation Estonia's official social media accounts on Facebook and Instagram. The campaign organizer will contact the winners via email.